nominated:
best personality to follow on tiktok 2024
Carly Belle Yebba
Carly Belle Yebba
Creative Marketing Specialist
Creative Marketing Specialist
Brand Development | Social Media Management Creative Marketing
Hi, I’m Carly!
I’m an experienced, dynamic, and award nominated content creator, brand strategist, and creative marketing expert with a proven track record of transforming ideas into powerful narratives. Whether it's elevating brands through cutting-edge marketing through the use of growth hacking, brand storytelling, and engagement strategies or uncovering the stories that captivate audiences, I thrive on making an impact. Dive into my work, and let's create something unforgettable together!
Career Highlights
- MBA Candidate at the University of London (2023-Present), specializing in business strategy and creative marketing.
- Licensed Photography and Design for top-tier brands including Netflix via RedBubble (Stranger Things), Universal Orlando Resorts (Halloween Horror Nights, Macy’s, General Park), Cirque du Soleil (Volta, La Nouba), Ringling Bros Circus (Legends, Xtreme), Feld Entertainment (Sesame Street LIVE), Busch Gardens Tampa (Howl-O-Scream, Christmas Town, General Park), and others.
- Social Media Growth Expert: Successfully grew @belledevelle on TikTok to ~700k organic followers, 450 million views and 50 million likes in just one year, with $0 spent on ad placements.
- Strategic Brand Development: Partnered with leading brands to refine, rebrand, and optimize their development, analytics, UX design, accounting, product marketing, and operational strategies, driving client growth and retention.
- Key Collaborations & Brand Partnerships with renowned brands like LAIKA Studios, MoPop Museum, Wildfang, and more; driving successful promotional campaigns that significantly boosted brand recognition and engagement. These collaborations included in-depth content creation, event promotion, and strategic social media management, showcasing my ability to connect with diverse audiences and amplify brand presence.
notable collaborations with:
Brand Development and Marketing
Luna Mays Lemonade
(completed 2020)
Luna Mays Lemonade is a Florida based and kid-owned small business owned by Luna May, a 10 year old entrepreneur from the Bay Area with a mission to save a tree for every drink sold.
Luna Mays Lemonade is a grant recipient of $2,000 from Merchant Mavericks Young Entrepreneurs Start-Up Grant and was requested to be featured on Amazon Prime’s hit start-up show, The Blox.
Fashion Fan Promo Art: Laika Studios
(completed 2020)
Croque Madamn Breakfast Experience
(completed 2021)
Samples of Logos
Analytics for @belledevelle on TikTok for the last 7 days (09/01/24)
Analytics for @belledevelle on TikTok for the last 30 days (09/01/24)
Analytics for @belledevelle on TikTok for the last 60 days (09/01/24)
Examples of Content Creation
Universals Halloween Horror Nights 2023 Promotional
Coraline 2024 Re-release with LAIKA Promotional
WILDFANG X LAIKA x Belle DeVelle Collaboration
MoPop Seattle “Hidden Worlds” Exhibit Promotional
Entertainment/Event Photography
Seaworld Parks, Busch Gardens Tampa
(completed 2019)
Mark Gindick - Wingman One Man Show
(completed 2018)
Professional Skills Assessments
via Indeed.com/skills
Indeed Rating System
(key to interpreting rank)
Resume
September 2024
CARLY YEBBA
SOCIAL MEDIA MANAGER
813 - 760 - 2879
cbyebba@gmail.com
Tampa, FL
I am a passionate, professional, and 2024 Best of the Bay nominated social media manager; with five years of experience in social media management and content creation, over 450 Million views, 50 Million likes, and 700,000 followers achieved in just one year - your project is in excited and capable hands!
EXPERIENCE
BRAND DEVELOPER Black Lip Media
2015 - 2022
SOCIAL MEDIA MANAGER Belle DeVelle
@belledevelle
2019 - NOW
MARKETING MANAGER Luna Mays Lemonade
2019 - NOW
EXPERTISE
Launched and scaled multiple brands from the ground up, overseeing all aspects of brand development, from ideation to market entry, achieving measurable growth and customer engagement. Monitored and analyzed brand performance metrics, making data-driven adjustments to enhance brand equity and maintain competitive advantage.
Launched and managed a large scale TikTok presence with nearly 700,000 followers Closely collaborated with movie studios such as LAIKA and SONY for store launches, movie releases, film review and more; as well as working with the MoPop Museum in Seattle, designer clothing brands, and up and coming small businesses Training in SEO, UX Design, and Creator Marketplace Analytics Nominated 2024's Best of the Bay’s, “Best Personality to Follow on TikTok” Monitored and analyzed social media performance metrics, using insights to refine content strategies, optimize engagement, and ensure sustained audience growth.
Brand creation, management and promotional material design & development
Successful collaborations with 1 Million Cups and The Tampa Entrepreneur Center
Recognition with a $2,000 Merchant Maverick Young Entrepreneurs Grant
Organized fundraising opportunities for brand start up and budget maintenance
Nominated 2024 Best of the Bay, “Best Start Up” and “Best Environmental
Organization” of Tampa Bay
Web Design Brand Development UX and SEO Design
REFERENCES
Trendspotting Event Planning and Management Detail Orientation
Seamus Youmans
Past Employer (MAF)
813 685 3429 s.youmans@gmail.com
Project Management Brand Collaboration and Retention Large Scale Viewership and Content Creation
Heather Ray
Past Employer (Blue Seal) 813 450 2043 hray74@outlook.com
If you're reading this, you lost the game.
Website by: Yebba, 2023
All photos and materials exhibited herein are subject to copyright by Carly Yebba and affiliated entities.